who gives a shit
Who Gives a Shit
2008
Performance - Mong Kok - Hong Kong
Video Documentary 2 min 34 sec
Materials: Pull-up Banners
2008
Performance - Mong Kok - Hong Kong
Video Documentary 2 min 34 sec
Materials: Pull-up Banners
One must discover that Hong Kong people really used to the presence of pull-up banners in publics. It is an extremely popular promotional tool employed by many parties nowadays: telecommunication, financial loan, restaurants, fashion boutiques … you name it. When you walk along the streets, you can see how these banners occupying the spaces and how passengers react to it.
Somehow it is really paradoxical to view these banners because of their effectiveness. Supposedly these banners would help for gaining viewers’ attention and let viewers receive more information. However in reality, passengers are just too used to this format of promotion such that they find no interest to view the content of those banners at all.
Some many purpose that whenever they need apply for instance internet service, they will go inside the shop to ask for it; whereas when they do not feel such needs, those banners mean blank in their eyes.
Thus even there are many pull-up banners blocking the way, no one really care. Five pull-up banners (from financial companies) are being stolen in Mongkok (please don’t call polices (or gangsters) LOL) and after being painted, they are placed back in Mongkok. This artwork experiments how people react to banners, as well as pinpointing the nature of pull-up banners’ existence in this environment.
Somehow it is really paradoxical to view these banners because of their effectiveness. Supposedly these banners would help for gaining viewers’ attention and let viewers receive more information. However in reality, passengers are just too used to this format of promotion such that they find no interest to view the content of those banners at all.
Some many purpose that whenever they need apply for instance internet service, they will go inside the shop to ask for it; whereas when they do not feel such needs, those banners mean blank in their eyes.
Thus even there are many pull-up banners blocking the way, no one really care. Five pull-up banners (from financial companies) are being stolen in Mongkok (please don’t call polices (or gangsters) LOL) and after being painted, they are placed back in Mongkok. This artwork experiments how people react to banners, as well as pinpointing the nature of pull-up banners’ existence in this environment.